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Chief Marketing Officer of FBS Elena Tkachuk will hold a master class within the framework of the V International Forum on Promotion of Legal Services PLS

On December 6, the Chief Marketing Officer (CMO) of Finance Business Service Elena Tkachuk will hold a master class on the topic “Law Firm on the Internet: where and how to catch a client” within the framework of the V International Forum on Promotion of Legal Services PLS. The event will take place on December 5-6 in the conference hall of the Premier Palace Hotel (Kyiv, T. Shevchenko Blvd./ Pushkinskaya Street, 5-7/29), and according to tradition, the organizer will be the newspaper of the Ukrainian lawyers “Legal practice”. The Forum program will be divided into several thematic sessions on topical issues in the development and promotion of legal business, including:
  • Global trends. Challenges-2017. Forecasts-2018.
  • Attraction and maintenance of clients.
  • Investments in development.
  • Innovations. What technological solutions do companies invest in?
  • Legal Tech.
  • Work with an internal client.
  • Digital Marketing.
The above topics will be covered not only in the reports of the lawyers and experts in the field of promotion of legal services, but also in live discussions, as well as useful and fascinating master classes, one of which will be held by the CMO of our company. Having 14 years of experience in marketing and 5 years in marketing of start-ups, also being the founder of the first in Ukraine Insta-school, Elena Tkachuk will tell about the modern technologies and achievements of foreign colleagues, as well as share some “special” secrets of promotion on the Internet. Within the framework of the master class, the following issues will be considered in detail:
  • Paid search or Organic for the promotion of legal services.
  • Social networks as an effective tool for marketing and sales: Facebook, LinkedIn, Instagram.
  • Choice of messengers for business communications.
  • What chatbots can do in a law firm.
  • Forums, blogs, SERM: when, how, how much?.
  • Out of Home.
  • The event will be useful to visit both to young legal companies looking for effective ways to present themselves, and experienced players who want to strengthen their positions in the legal services market and expand the range of clients. In addition, on the eve of new year, the experts will share the near forecasts with the participants of the Forum and they will help to determine in which direction it makes sense to develop further and what to invest the resources in.