VISA uses more and more AI technologies
VISA continues to expand its value-added business services with the introduction of three new AI-based risk and fraud prevention solutions. Source:https://ffnews.com/newsarticle/visas-growing-services-business-infused-with-new-ai-powered-products/ The new products, part of the comprehensive Visa Protect suite, are designed to reduce fraud in instant account-to-account and card-not-present (CNP) payments and transactions both on and off the Visa network. Visa Protect is part of Visa's broad suite of value-added services, which has grown to nearly 200 products and spans the five most in-demand categories: Acceptance, Advisory, Issuance, Open Banking and Protection. Security and fraud prevention are fundamental to Visa. Last year, Visa helped block $40 billion in fraudulent activity, nearly double the level the year before. Visa Deep Authorization (VDA): Designed to address the challenges issuers face from increasingly sophisticated digital fraud, VDA is a new transaction risk assessment solution designed to better manage CNP payments. Addition of Visa Enhanced Authorization (VAA) and Visa Risk Manager (VRM) for non-Visa card payments: Visa's extensive AI-powered fraud...