California Regulator Tightens Pressure on Business: New Fines for Privacy Violations
The California Privacy Protection Agency (CPPA) continues to actively enforce the CCPA, announcing two new enforcement cases last week.The following companies were targeted:PlayOn Sports: $1.1 million fine The company formally provided an opt-out option (email + phone), but:Requests were not applied to on-site tracking technologies.Users were redirected to third-party opt-out tools.The cookie banner essentially forced users to click "Accept" without providing an equivalent alternative.On mobile devices, it was even stricter: users couldn't access their tickets without consenting to tracking.Ford: Over $375,000 fine The issue here was different-excessive verification. The company required identity verification for opt-out requests. The regulator explicitly stated that this creates "unnecessary friction" and violates the law.Key Takeaways for Businesses: The opt-out mechanism must be functional, not just formal. It should be genuinely simple and effective—without extra steps, verification hurdles, or user restrictions. Interface design must remain neutral: "Accept" and "Reject" buttons should be given equal weight, and cookie banners should not block access or nudge users toward...