TM Registration in the USA: what can go wrong?
Today, entrepreneurs especially in the small and medium-sized business sector are increasingly facing a paradox: trademark registration seems like something technical and simple. Everything looks quite intuitive: you go to the USPTO website, fill out a form, pay $350, and receive a certificate. But this apparent simplicity is the biggest trap.In reality, trademark registration is a high-stakes legal game. And, as practice shows, most entrepreneurs lose it not because they have a bad brand, but because they do not understand the rules of the game.A trademark is not just a logo. It is your property. Your market. Your monopolized segment. And any mistake in the registration process or in maintaining your rights can cost you tens of thousands of dollars, years of work, and sometimes even the business itself.In this article, we as lawyers practicing intellectual property law in the United States will explain:• why most self-filed applications end in refusals or disputes;• what specific mistakes applicants make and why they are critical;• which risks are not obvious at the filing stage but become decisive after 6-12 months;• how real court cases demonstrate how fragile...